A lot of people don’t know this, but chiropractic adjustment is a scam! It’s pure hocus pocus, that at its very best is a technique of pain management that time and time again, it’s been shown to be ineffective, with most credible research putting it on a par with a good massage. Yet, despite these well-documented facts, chiropractic adjustment remains a $15-billion industry, with the largest number of chiropractors (approximately 75,000 of them) found in the United States. There, this quackery has wormed its way into the health care system and the psyche of the general population, who have been conned into thinking that this pseudo-medical alternative therapy has real health benefits, and who allow these charlatans to perform potentially fatal manipulations upon them. In an attempt to counter this perception, earlier in the year I published a video discussing chiropractic’s quasi-mystical origins, as well as the findings of systematic reviews investigating spinal manipulation, which – spoilers – time and time again conclude that it is pure quackery. The video starred “Dr” Joseph Cipriano, or to give him his full medical title, “Joseph”, a chiropractor who adheres to D.D Palmer’s “innate intelligence” and who specialises in using what I can only describe as a mediaeval torture device called a “Y-strap”. Joseph was clearly unimpressed with my video warning the viewer about his profession and the very real dangers associated with spinal manipulation. Rather than counter my arguments with a well thought-out, logical, and referenced response, he resorted to abusing copyright law and filed an illegal DMCA takedown notice on my video. Although I’m furious that Joseph has taken this course of action, I think it’s provided us with an example of just how indefensible his flavour of chiropractic is. Essentially, by filing this DMCA, he’s projecting to the world that he’s unable to defend his profession, and must silence opposition out of fear that his customers might find out the truth, his secret that he doesn’t want them to know – that he’s a quack, that chiropractic is a scam, and that you should not let him anywhere near you with his Y-strap.